Campaign To Encourage Responsible, Ethical Use of Connectivity
In a provocative, thoughtful campaign, telco leader Ooredoo Group today launched its much-awaited annual Ramadan campaign with a short film focusing on the power of the internet and its potential impact on people’s lives.
The new short film depicts negative versus positive behaviours through scenes that push viewers to re-think their actions online and choose between trolling, bullying, sharing hate and anger, or making new friends, showing others they care, sharing love and doing things that matter.
The campaign’s message highlights the phenomenal potential that the internet has to affect people’s lives, and encourages users to think twice before making an online contribution, in an attempt make cyberspace a more positive, welcoming online community for all.
Talking of the new campaign, Sheikh Saud Bin Nasser Al Thani, Group Chief Executive Officer, Ooredoo, said: “The internet has a great power to help us connect, develop and expand relationships, but with this potential comes the responsibility to use it ethically and sensibly. The Holy Month of Ramadan is a time for introspection, thoughtfulness and reflection, the ideal time of year to highlight the impact online interactions can have on us all and a great opportunity to start changing behaviours. Through this campaign, we’re hoping to reinforce the responsibility we share to ensure the internet remains a positive and safe place and push users to become more kind to one another. After all, life is about the choices we make, and so is the internet.”
Ooredoo recognises today’s consumers are more digitally savvy than ever before, and use the internet for many of their interactions throughout the day. Chatting, gaming, sharing their lives via social media. Likes, shares, comments; all have the potential to have an impact, whether positive or negative.
The new campaign, #UpToUs, aims to sensitise internet users on the impact online interactions can have on everyone and remind them of the power they have to make the internet a better place for all.
“As we continue to heavily invest in our networks across our global footprint, we want to make sure that our customers around the world can access the internet and really appreciate the spirit of togetherness that people now enjoy as part of their daily digital lifestyles.”, added Sheikh Saud Bin Nasser Al Thani.
The new short film can be seen on all Ooredoo social media channels from the first day of Ramadan.
Ooredoo is an international communications company operating across the Middle East, North Africa and Southeast Asia. Serving consumers and businesses in 10 countries, Ooredoo delivers the leading data experience through a broad range of content and services via its advanced, data-centric mobile and fixed networks.
Ooredoo generated revenues of USD 8.2 billion as of 31 December 2018. Its shares are listed on the Qatar Stock Exchange and the Abu Dhabi Securities Exchange.