Contest Held to Meet Global Brand Ambassador for Ooredoo
Ooredoo Group, one of the world’s leading telecommunications operators, recently held a Meet and Greet event in Barcelona, where lucky customers from all over the company’s global footprint got to meet their football hero Leo Messi.
The football fans got to meet Messi after having entered the Messi Quiz contest on social media as part of the Ooredoo Group’s global brand campaign, with weekly prizes on offer and a grand final draw that was held to find the winners of the Meet and Greet with Messi himself.
An Ooredoo Group delegation welcomed the lucky winners in Barcelona and accompanied them through their visit, during which they had the chance to meet with Messi, take photos with him and get their jerseys signed.
Contest winners were then taken on an exciting tour of major football attractions in the city. As part of the tour, they got a taste of Ooredoo’s VR fan experience – wearing the VR goggles to watch a video that included highlights from a football match showing players and cheering fans, which made them feel as if they were part of the whole event.
Ooredoo Group noted the campaign - reinforcing Ooredoo’s brand promise to enrich people’s digital lives and highlighting the key role it plays in enabling people to better enjoy the internet through its world-class networks - as one of its most successful digital activations.
Leo Messi, Ooredoo Group’s global brand ambassador since 2013, is the globally recognised star forward for FC Barcelona and Argentina’s national team. As the only football player holding six FIFA Ballons d’Or, he is often described as the world’s greatest footballer.
H.E. Sheikh Saud Bin Nasser Al Thani, Group Chief Executive Officer, said of the contest and the ongoing partnership with Messi: “This social media contest was a great way to engage the many football fans we have amongst our customer base, and have them enjoy the digital experiences made possible by our incredible networks. We were delighted to have given our customers the opportunity to meet their football hero and live the VR experience as part of the competition. As Ooredoo Group’s global brand ambassador, Leo Messi has inspired many of our young football fans across the markets we serve and we can’t wait to launch the exciting new campaign that we’re currently working on with him, the likes of which have never been seen before.”
Ooredoo is an international communications company operating across the Middle East, North Africa and Southeast Asia. Serving consumers and businesses in 10 countries, Ooredoo delivers the leading data experience through a broad range of content and services via its advanced, data-centric mobile and fixed networks.
Ooredoo generated revenues of QAR 30 billion as of 31 December 2018. Its shares are listed on the Qatar Stock Exchange and the Abu Dhabi Securities Exchange.