Execute test cases to validate the functionality of OTT applications, including user interfaces, video playback, content management, and user authentication.

Collect and analyze user data, viewer behavior, and market trends to gain insights into user preferences and content consumption patterns.

Identify key performance indicators (KPIs) and develop dashboards and reports to track and report on OTT platform performance.

Conduct market research to assess competitive landscape and industry trends in the OTT space.

Evaluate emerging technologies, platforms, and services to identify potential opportunities for innovation and growth.

Collaborate with content acquisition teams to analyze the performance of existing content libraries.

Provide data-driven recommendations for content acquisition, licensing, and content development strategies.

Analyze user feedback and behavior to improve the user experience on OTT platforms.

Work with UX/UI teams to recommend and implement improvements in platform design and navigation.

Monitor and analyze revenue streams, including subscriptions, advertising, and partnerships.

Identify opportunities to optimize revenue generation and pricing strategies.

Assist in the development of business plans, financial models, and forecasts for the OTT business.

Provide input on budgeting, cost analysis, and resource allocation.

Communicate findings and insights to cross-functional teams, executives, and stakeholders.